Our History
2004
AmeriLux International was formed in May 2004 and moved from Appleton, WI into a new 20,000 square foot facility located in the East De Pere Industrial Park just south of Green Bay, WI.
2012
To continually provide value-added services and improve on-time delivery with key customers, AmeriLux International formed AmeriLux Transportation; a full-service, freight transport company. AmeriLux Transportation made its first delivery in June of 2012.
2015
The formation of AmeriLux Logistics, a freight brokerage company. AmeriLux Transportation would now have access to a network of qualified carriers and a wide range of freight shipping services.
2017
AmeriLux builds a 30,592 square foot building next to its existing facility in East De Pere to house its extensive inventory of multiwall polycarbonate products. This new building features 161 unique storage locations.
2019
AmeriLux acquires a 12,000 square foot building and an adjacent lot at the De Pere location. The much-needed office space is now home to the fast-growing divisions of AmeriLux Logistics and AmeriLux Transportation.
2019
AmeriLux obtains property for a 25,000 square foot expansion to Building #2. This addition increases storage capacity for an ever-growing product offering and creates easy access to inventory for timely order fulfillment.
2020
Shape Products is acquired by AmeriLux. The strategic joining of these two companies allows the AmeriLux Family of Companies to expand it’s product portfolio and bring even more values to its customers.
WIN-WIN
Every sustainable relationship, personal and professional, must be based on win-win for all parties. We invest in creating wins for all stakeholders in AmeriLux: employees, inves- tors, customers, vendors, and the community. We don’t create “win-lose” scenarios and we don’t accept “lose-win” situations. We culti- vate and nurture long-term, strategic partner- ships with those who are like-minded, build- ing mutually profitable business that results in the synergis-tic formula: ‘1+1=3’!
MAKE A PLAY!
“The only people that have never made a mistake are people that have never done anything.” We are predisposed to take action, because failure to make a decision gives all control away to outside forces. We take control of our individual and collective future by engaging in meaningful action, accepting that we will make some mistakes along the way. We believe the only true failure is a failure to learn from mistakes and improve.
DON’T JUDGE PEOPLE ON THEIR WORST MOMENTS
We value, respect, and honor the dignity of ALL who come in contact with us. In the pursuit of excellence, we never lose our human compassion. We look for the overall pattern of good in people, and encourage people to succeed by playing to their natural strengths. We believe in human potential, and invest in helping people grow into the best version of themselves.
DON’T CONFUSE ACTIVITY WITH RESULTS
We don’t complain or blame when problems arise, but focus on effective solutions. When evaluating decisions and outcomes, we continually ask: “Is it effective?” We prioritize things that contribute positively to a “win,” and avoid things that are neutral or negative. We measure the usefulness of our activity by the meaningful results we produce.
CONFLICT IS A GOOD THING
We value diverse thinking and speak openly with each other. We don’t keep a false peace by avoiding difficult conversations, but speak our truth kindly. We intentionally wrestle with ideas to find the best way to “do the right things” and “do things right.” We hold all stakeholders into decisions that concern them, and ensure every voice is heard.
COMMUNICATION IS OUR CURRENCY
We prioritize face-to-face interaction over electronic communication in a world going the other way. We seek deeper, more profound connections that build authentic relationships. We look to create maximum value in our daily exchanges with one another through presence of mind and body.
CONSIDER IT DONE
We cultivate a solution-oriented, “can do” attitude. We are consistent and reliable in following through with commitments. We hire, give recognition to, and promote those who operate with a “YES” mentality. Our default question is “How can we do it?” rather than focusing on why an Idea won’t work or how difficult it may be. We favor pragmatism over philosophizing. “Let’s boil The abstract down to the concrete.”
WE DON'T DRINK OUR OWN KOOL-AID
We have the audacity to expect success but we make a conscious effort to handle it with humility. We remember that our stakeholders determine whether we are successful. We make an effort to avoid false paradigms and remain open-minded. “It’s not what you don’t know that limits you, it’s what you do know that isn’t so." We acknowledge that others help produce our wins, both inside and outside the company, and express our gratitude to them.
IS THIS A GREAT COUNTRY...OR WHAT?!
We celebrate our freedom and opportunity, and look to the future with optimism. We believe in the power of happiness and positivity to produce outstanding results. We are intentional about cultivating creativity and innovation through optimistic, positive thinking.
WE'LL BE EVEN BETTER TOMORROW
We do the basics really, really well as a first priority, but we aren’t comfortable with the status quo. We are always learning in the service of winning. We challenge ourselves to continuously pursue the next step in growth, personally and professionally. We don’t settle for today’s success, but use the magic of momentum to keep building a more successful tomorrow. “It’s amazing what’s possible when you don’t know what’s impossible.”
Kurt Voss
Chief Executive Officer
Kurt Voss is the owner and CEO of AmeriLux International, a value-adding distributor of various products used in building and construction applications, including polycarbonate sheet products and PVC liner panels. Kurt oversees operations at the company’s corporate headquarters located in De Pere, Wisconsin. He has been instrumental in initiating leading-edge practices in leadership principles, employee engagement, and personnel development.
Started with nothing more than a vision and a pioneering spirit, AmeriLux International was formed in 2004 in a small warehouse in the East De Pere Industrial Park. Today, the company has grown to operate nearly 225,000 square feet of production and fabrication space and employs more than 130 people. Over the years, AmeriLux has started two additional companies: AmeriLux Transportation, a full-service trucking company, and AmeriLux Logistics, a freight brokerage firm with access to a network of dependable carriers. In 2013, AmeriLux International was honored with the small business Growth Award from the Green Bay Chamber of Commerce.
Building upon its existing portfolio of quality products and services, AmeriLux International acquired Shape Products in August of 2020. Shape Products, located in Menomonie, Wisconsin, is a leading manufacturer of standard window wells, egress window wells, and window well covers. The acquisition will add to AmeriLux’s focus on providing its customers with creative and cost-effective solutions customized for each unique opportunity.
Extensively involved in the greater Green Bay community, Kurt is an active member of his local church and a frequently invited guest speaker on business and leadership. Kurt currently serves on the Board of Trustees at St. Norbert College, the Board of Advisors at the Donald J. Schneider School of Business and Economics, the Community Advisory Board for the Medical College of Wisconsin – Green Bay, is Chair of the Board of Directors for the Greater Green Bay Community Foundation, Current member and Past President of the Board of Directors for the Green Bay Country Club, and is current member and Past Chair of the Board for Partners in Education at the Greater Green Bay Chamber of Commerce. In addition, AmeriLux is a Limited Partner in Titletown Tech, a local Venture Fund led by Microsoft and the Green Bay Packers.
Kurt’s entrepreneurial spirit, community investment, and innovative leadership have been recognized with multiple awards. In 2016, AmeriLux International received the Manufacturing Award of Distinction for Community Support and Involvement. That same year, TEC Midwest honored Kurt with Wisconsin’s Inspirational Leader of the Year Award. In 2017, the Green Bay Chamber recognized the significant positive impacts Kurt has made on the community and those around him, honoring him with the Business Person of the Year Award at its annual Business Recognition Luncheon.
Perhaps Kurt’s most meaningful non-business accomplishment was to conceive of, raise the funds for, and oversee a $2.8M restoration project of a 130-year-old church on the St. Norbert College Campus in memory of his daughter, Cassie. This beautifully renovated historical building is now called the Cassandra Voss Center and houses the Women’s and Gender Studies Academic Discipline and the Men’s Initiative, as well as hosts a variety of college and community events and programs.
Joe Nick
Chief Financial Officer
Joining the team in 2016, Joe is the Chief Financial Officer (CFO) for the AmeriLux Family of Companies. Joe holds his BS in Electrical Engineering and MBA in Corporate Finance and Investment Banking from University of Wisconsin – Madison. With a background in engineering, operations, and finance he brings a unique perspective to the team that puts an emphasis on the big picture. Throughout the week you can find Joe reviewing results and looking for trends that we can turn into opportunities and coaching team members so that we can be even better tomorrow.
What do you like about working for the AmeriLux Family of Companies? Two things I think set us apart are culture and growth. I get to work with great people that remind me every day that work can, and should, be fun. We spend a lot of time working on culture and we are intentional about figuring out how to fulfill every employee more each day. In turn, this creates an even better culture. In my experience, companies that have big goals often lose sight of their culture or are at least are not intentional about it. At AmeriLux, we believe we are successful, because of our culture – it’s not merely a byproduct.
What are your top 3 favorite podcasts/books? I read the Wall Street Journal every day. I’m fascinated with trends happening in the world and think they do a great job pointing out some thought-provoking content about what is happening in the world. That is also why I enjoy listening to the The Future of Everything podcast. Other than that, I love listening to people’s real stories – whether that’s in a book, podcast, show, or movie.
What do you enjoy doing when you are not working? Spending time with my wife Hillary, our sons Gordon and Max, and our dog Wrigley. We enjoy getting outside in all seasons of the year: skiing (water and downhill), boating, spending time with extended family ‘up north’, playing tennis, golfing.
Eric Lofquist
Vice President of Operations
Eric joined the team as the Vice President of Operations for the AmeriLux Family of Companies in 2022. With an Electrical Engineering degree from the University of Wisconsin – Madison, Eric spent much of his career focused on Operations and Supply Chain for GE Healthcare. On a typical day you will find Eric spending time with the team walking the production floor evaluating current standards and looking for new competitive advantages to improve the status quo. He’s passionate about developing his team and supporting team members with growth and learning opportunities that help them reach their potential.
What do you like about working at AmeriLux/Shape? I absolutely love working at AmeriLux and Shape Products. The people are hands-down, my favorite aspect. I left an organization where I had built many friendships over years of challenges, successes, and failures. Coming to AmeriLux and Shape Products my biggest concern was being accepted into a new ‘family’ and I’m happy to say I’ve felt nothing but welcomed.
What are your top 3 favorite podcasts/books? I really enjoy reading. My favorite series are focused on the characters of Alex Cross, Jack Reacher, and Mitch Rapp.
What do you enjoy doing when you are not working? When I’m out of the office I am usually in the outdoors with my wife Cammie and our dog Leroy. We spend a lot of time on the water and in the western US.
Alex Byrne
Director of Sales and Marketing
Alex is the Director of Sales and Marketing for Shape Products. With the acquisition of Shape by AmeriLux, Alex joined the team to oversee the sales and marketing strategies for the newest division of the organization. Alex graduated with a BBA in Business Administration from St. Norbert College, and he has spent 10+ years in sales related roles, primarily focused on new business development. A typical day for Alex involves customer communication, strategy development, and market research.
What do you like about working for the AmeriLux Family of Companies? The opportunity to collaborate with a team of individuals that is focused on advancing the Shape brand through sales and marketing efforts is something I really appreciate about my role. Our culture allows our team members to grow, take chances and strive to reach their potential.
What are your top 3 favorite podcasts/books? Pardon My Take (podcast – I love to laugh), Tiger Woods Biography and The Giving Tree (my favorite book when I was a kid that I enjoy reading to my kids)
What do you enjoy doing when you are not working? I have two young kids that keep me busy, but in my free time, I love to spend time outdoors.
Saige Diedrich
Human Resources Manager
Saige joined the AmeriLux Family of Companies in November 2019 as the Human Resources Manager. She earned her BBA in Finance from St. Norbert College and has a background in Project Management. Saige’s unique background has allowed her to adapt various situations and roles to ensure win-wins for current team members and helps in fulfilling roles for new hires. Saige focuses on the compliance of HR and safety related functions, managing the recruitment and retention of team members, and implementing training and process improvements alongside our current leaders.
What do you like about working for the AmeriLux Family of Companies?
Working alongside leaders and team members to ensure all team members are fulfilled and maximizing their potential. Additionally, in such a fast-growing company, there are constant opportunities for our team members to grow and take on new challenges. It is incredible to see team members evolve into fulling roles and truly love what they can accomplish each day.
What do you enjoy doing when you are not working?
I enjoy spending time with my fiancé, Chris and our dog Lilo. We spend most of our weekends in the summer at our family cottage in Dorr County. Throughout the rest of the year, we stay busy restoring our new home.
Emma Wurl
Marketing Manager
Emma is the Marketing Manager for Shape Products. Joining the team in August of 2020, Emma led the charge in creating a cohesive brand message for Shape Products after the AmeriLux acquisition. With a BBA in Marketing and Web Presence management from the University of Wisconsin – Oshkosh, Emma understands the importance of leveraging different mediums to create brand awareness and drive leads. On a typical day you might find Emma snapping photos around the office, laser-focused on a spreadsheet, or using her creative side to produce new marketing material.
What do you like about working for the AmeriLux Family of Companies? In my position, I get to use my creative side a ton, and by nature I am somewhat of a perfectionist. A creative perfectionist can definitely be a blessing and a curse, but what I love about my job is that my team empowers me to believe in the decisions I am making, and also give me constructive feedback as I am working through different projects. Getting to work somewhere that is so intentional about teamwork and collaboration makes me truly feel like my voice is heard and that all ideas are important to the continued success of the company.
What are your top 3 favorite podcasts/books? Armchair Expert (podcast) and really any non-fiction book I can get my hands on.
What do you enjoy doing when you are not working? Spending time outside (hiking, biking, snowshoeing, downhill and cross country skiing), hanging out with friends and family, and attending Packer games during the season!
Matt Baker
Account Manager
Matt is the Account Manager for Shape Products. He joined our team in September of 2015 and set his sights on creating positive customer experiences and building long lasting relationships with our customers. Utilizing years of customer relation experience, Matt is steadfast in his approach to ensure that Shape Products is the gold standard in the world of Window Wells and covers. On a typical day you will find Matt interacting with customers, writing sales orders, searching for new business or looking for any way possible to help the team!
What do you like about working for the AmeriLux Family of Companies? I feel that my input is listened to as well as used. I enjoy the feeling of working in a team atmosphere and cultivating a positive culture.
What are your top 3 favorite podcasts/books? Fantasy Footballers (podcast) The Myron Bolitar series by Harlen Coben.
What do you enjoy doing when you are not working? Camping, playing poker, hanging out with my wife, Becky and our dog, Leinie
Dylan Curran
Plant Manager
Dylan started at Shape Products in September of 2011 as an intern and has worked in various production roles that led him to his current position as Plant Manager. With his experience, Dylan has gained a deep understanding of our processes from the bottom up, making him a subject matter expert when it comes to thermoforming and compression molding. Dylan brings a positive attitude to the team, and always is present with his team for questions that arise throughout the day. Working in a fast-paced environment, he’s always on the go and ready for whatever each day brings.
What do you like about working for the AmeriLux Family of Companies?
The atmosphere and the relationships I have developed. I feel like I am part of the team and I am getting all the support that I need.
Do you have any skills or talents that most people don’t know about?
My dad jokes (my family does not think this is a talent, though!)
What do you enjoy doing when you are not working?
I am fortunate enough to be part of our family “cabin land”, which is great! I love to help maintain the land and enjoy it with my family. I also am an avid disc golfer and hunter. Both are things that I try to get my son involved in as much as possible.
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